Empowering Communication Professionals to Overcome Self-Doubt and Amplify Impact

With over 20 years in internal communication and coaching, I help individuals and teams build confidence, influence, and measurable success.

HELLO! I’M JO, Coach & Trainer for Communication Professionals & Teams - empowering them to build confidence, influence & impact

When communication professionals lack confidence, their credibility suffers, their organisational impact diminishes, and their professional contribution is undervalued.

I help comms people and teams change that – proactively strengthening their skills, self-belief and strategic mindset, or rebuilding their confidence when it’s been lost, ensuring they’re valued, influential and delivering strategic impact.

I’m a coach and trainer specialising in leadership, confidence and performance for communication professionals and teams. With over 20 years’ experience in internal communication, change and employee engagement, I’ve seen first-hand how talented people can feel overlooked or undervalued, even when they’re doing great work.

Through 1:1 coaching and team development programmes, I help individuals and teams:

Build the confidence and clarity to show up as trusted, strategic partners.
Strengthen influence and stakeholder relationships.
Communicate with purpose and measurable impact.
Create psychologically safe, high-performing team cultures.

My approach blends deep experience from inside the communication profession with professional coaching rigour. I’m a Fellow of the Institute of Internal Communication (FIIC), hold an MA with Distinction in Internal Communication Management, and am both an ICF-certified professional leadership coach and a Cognitive Behavioural Coaching (CBT) practitioner.

My clients range from early-career comms professionals to senior internal comms leaders and entire communication teams. Together, we turn insight into action, creating real impact for themselves and their organisation.

If you’re:
A comms professional ready to step up, find your confidence or navigate your next career move, or
A leader looking to develop your communication team’s confidence, collaboration, impact and influence

Then let’s talk … drop me an email at jo@afireconsulting.com or

Does any of this ring true for you?

As a Comms professional, you know you have the skills, but your confidence doesn’t always match your potential.

You want to be seen as a strategic partner, not just someone who executes tasks.

You’re ready to step into a leadership role, navigate a career move, or return to work after a break, but you’re not sure how to make it happen with confidence, clarity and impact.

You want your voice to be heard and your ideas to influence key decisions, but sometimes it feels like no one is listening.

As a Senior Executive and Communication Leader, you want your team to be confident, influential, and trusted by the business, but you’re not sure how to develop those skills at scale.

You’re looking for practical ways to improve team performance, culture, and engagement, not just theory.

You need a trusted, credible partner to guide and support you in building a high-performing communication function that delivers measurable business results.

Unlock Confidence, Influence, and Impact

Whether you’re an individual comms professional or a senior team leader, I help you and your team:

    • Build confidence to show up as trusted, strategic communicators

    • Strengthen influence across your organisation

    • Deliver communications that are valued, measurable, and impactful

    • Develop skills, mindset, and resilience to navigate career moves, leadership roles, or organisational change

Working With Individuals & companies including:

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